5 Easy Social Media Posts for Authors
Get inspired with our list of 5 social media posts authors can easily create to promote their books on Instagram.
Does this sound like you? You want to grow your social media following, but you don’t want to dance in videos.
If so, then read on.
I often get asked: do I have to be on reels to grow my Instagram followers?
No, you don’t have to be on video. At least, not all the time. The Instagram algorithm does favor reels, so I will always encourage my clients to show up on reels every once in a while. But it doesn’t have to be often and it doesn’t have to feel slimy or cringey. But that’s another topic for another day ;)
Today, I’m going to show you five ways to post on Instagram without showing your face. So if you’re a self-proclaimed introvert, or prefer to stay behind the screen, like some authors, I encourage you to pencil these five social media posts for authors into your social media content calendar.
These examples can work for fiction and nonfiction authors alike with just a little tweaking.
Get inspired and scroll through the list of five easy social media posts for fiction and nonfiction authors. Hopefully this sparks some brainstorming for your book marketing!
01. Q&A carousel about your writing routine
Your followers will most likely include some aspiring writers and authors. Open the conversation with your writing wisdom. Give them a look into the life of a writer. You can easily create a carousel like this one below in Canva. Share your writing routine and inspire fellow writers to finally write their book. Click here to flip through all the questions and answers.
02. Book review or roundup
The best way to grow as a writer? Read more books, of course! Share a picture of the books you’re currently reading and remember to tag the authors. Your audience will have more titles to put on their TBR list (to be read) and the tagged authors will appreciate the shoutout. Who knows, maybe they will share a picture of your book, too! Also note: you don’t have to review the books. It’s important to just show the books and authors you’re interested in.
03. Press mentions
This is a must-post for any author. Is your book or writing piece getting any press coverage? Shout it out on social media! You can easily take screenshots of the quotes and format them on Canva. Be proud of your hard work and share with your followers. They want to celebrate you, too!
04. Share a book that impacted you
Did a particular book encourage you to become an author? Or inspire your writing in any way? In the example below, romance author Kate Spencer shares that she didn’t read the epitome of romance, Pride & Prejudice, until she was 30 years old. Just a decade and some years later, Kate would go on to publish her first romance book. She shares how Jane Austen inspired her to explore the romance genre which led to writing a romance book. Is there a book or author that has inspired your writing career?
05. Book recommendations based on a pop culture phenomenon
This is a fun one! Are you obsessed with a T.V. show or newly-released album? Capitalize on the hype by creating a TBR (to be read) list for that specific pop culture phenomenon. For example, what are 5 books Rory Gilmore would read? Or, what should fans of Taylor Swift read? Take a look at this example to get inspired!
The best part about all five of these social media posts for authors is that you don’t have to be in front of the camera. Although it certainly helps to show your face every once in a while on your Instagram feed and in Instagram stories, you don’t have to be as visible as you may think.
When it comes to social media marketing for authors, it all comes down to connection with your followers. Share your stories, your opinions, your interests and your work. When you post consistently to Instagram, you’ll organically
Forge a genuine relationship with your readers and followers
Build trust with your recommendations
Increase sales and exposure to your work
Instead of forcing yourself to show up in a way that feels disingenuous, focus on your storytelling.
